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Point-of-Care Brochure - BROCHURE CONCEPT 1 (Copy) BROCHURE CONCEPT 1 Traditional tabbed structure https://images.squarespace-cdn.com/content/v1/53c9403be4b0fa81a6956fe4/1478725509997-N3C2MYKK63C9ESJPNWJL/08-05306-RSAR-PatientBro_2.3_Page_2.jpg OLD WORK - Point-of-Care Brochure https://images.squarespace-cdn.com/content/v1/53c9403be4b0fa81a6956fe4/1478725510614-ZSSNAL062UXE5AM58KIY/08-05306-RSAR-PatientBro_2.3_Page_3.jpg OLD WORK - Point-of-Care Brochure https://images.squarespace-cdn.com/content/v1/53c9403be4b0fa81a6956fe4/1478726270356-7NL09C0GRX3WZ2U27E51/08-05306-RSAR-Brochure-V1_1.1-blind_Page_cover.jpg OLD WORK - Point-of-Care Brochure - BROCHURE CONCEPT 2 (Copy) BROCHURE CONCEPT 2 Accordion fold-out https://images.squarespace-cdn.com/content/v1/53c9403be4b0fa81a6956fe4/1478726269874-6L2JKRKTMZZHDCC9KQVF/08-05306-RSAR-Brochure-V1_1.1-blind_Page_1.1.jpeg OLD WORK - Point-of-Care Brochure https://images.squarespace-cdn.com/content/v1/53c9403be4b0fa81a6956fe4/1478726270731-OREL4BD8U23UZLOIYB02/08-05306-RSAR-Brochure-V1_1.1-blind_Page_1.jpg OLD WORK - 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RA Launch Tactics - PAGE TAKEOVER BANNER (Copy) PAGE TAKEOVER BANNER Capture our audience’s attention by filling their screen with a takeover banner. Evokes the warm feeling of the morning through color and imagery and immerses them in the sensation of morning, connecting the campaign to a positive emotional feeling. https://images.squarespace-cdn.com/content/v1/53c9403be4b0fa81a6956fe4/1478728387203-LDN6V4R8CFQNR6N02HZ6/6-tactic-takeoverbanners_0001_step+2.jpg OLD WORK - RA Launch Tactics https://images.squarespace-cdn.com/content/v1/53c9403be4b0fa81a6956fe4/1478728387347-RLJFFMOAB0BY37ES9YPX/6-tactic-takeoverbanners_0000_step+1.jpg OLD WORK - RA Launch Tactics https://images.squarespace-cdn.com/content/v1/53c9403be4b0fa81a6956fe4/1478728388041-EHNVP54GFZOGMKMRTT4Y/7-tactic-intbanners_0000_Step+1.jpg OLD WORK - RA Launch Tactics - RICH MEDIA, INTERACTIVE BANNERS (Copy) RICH MEDIA, INTERACTIVE BANNERS Tease topic-specific content, or allow users to select a topic they’re interested in, give them a teaser, and then drive them directly to a page with related information on the website. https://images.squarespace-cdn.com/content/v1/53c9403be4b0fa81a6956fe4/1478728388406-PZ2QAE5UY3NRWVUX60YQ/7-tactic-intbanners_0001_Step+2.jpg OLD WORK - RA Launch Tactics https://images.squarespace-cdn.com/content/v1/53c9403be4b0fa81a6956fe4/1478728388526-4KLGNC83HFYRNN9YGHCX/7-tactic-intbanners_0002_Step+3.jpg OLD WORK - RA Launch Tactics https://images.squarespace-cdn.com/content/v1/53c9403be4b0fa81a6956fe4/1478728439674-RD3ZE8EIW42M2611447X/Screen+Shot+2016-11-09+at+2.55.54+PM.png OLD WORK - RA Launch Tactics - ANIMATED DAY-BY-DAY BANNER SERIES (Copy) ANIMATED DAY-BY-DAY BANNER SERIES Follow one woman as she completes small tasks and experiences a series of productive mornings that lead to productive days. Each image takes place from the same point of view. https://images.squarespace-cdn.com/content/v1/53c9403be4b0fa81a6956fe4/1478728436277-1ENHAA3EJTRB809X5P1D/Screen+Shot+2016-11-09+at+2.55.47+PM.png OLD WORK - RA Launch Tactics - EVERYDAY ORDINARY BANNER SERIES (Copy) EVERYDAY ORDINARY BANNER SERIES Celebrate the most ordinary of achievements, simultaneously educating people without RA, especially caregivers, about the emotional impact of struggling to perform simple tasks evokes. https://images.squarespace-cdn.com/content/v1/53c9403be4b0fa81a6956fe4/1478728440816-T28J81ZJE8LN3XHBSF0F/Tactic-DigitalGoalPlanner.jpg OLD WORK - RA Launch Tactics - PERSONALIZED GOAL PLANNER (Copy) PERSONALIZED GOAL PLANNER Equips patients with a module that makes it easy for them to set personalized goals and receive text messages that check in and encourage them to make plans and meet their goals. https://images.squarespace-cdn.com/content/v1/53c9403be4b0fa81a6956fe4/1478728436685-VTOT4XFCXIHR9KTX2EZ6/Screen+Shot+2016-11-09+at+3.04.02+PM.png OLD WORK - RA Launch Tactics - DIGITAL MUSIC PLAYLISTS (Copy) DIGITAL MUSIC PLAYLISTS “Wake up” playlists that motivate patients to get up and get going in the morning, and “wind down” playlist to help them relax and fall asleep at night. https://images.squarespace-cdn.com/content/v1/53c9403be4b0fa81a6956fe4/1478728965832-PQ2NP6PP9M35RZGQMCFY/1-tactic-AMvideos_0000_1.jpg OLD WORK - RA Launch Tactics - ONLINE VIDEO SERIES (Copy) ONLINE VIDEO SERIES MORNING TIPS Learn fun morning tricks like how to make a perfect sunny-side up egg, where to see the best sunrise, and tricks to get your kids out of bed. https://images.squarespace-cdn.com/content/v1/53c9403be4b0fa81a6956fe4/1478728979614-VYIDCE5ZG9JT9KRLIRVL/Screen+Shot+2016-11-09+at+3.08.06+PM.png OLD WORK - RA Launch Tactics SEVEN-MINUTE STRETCHES Quick, RA-specific workouts to warm up your joints and get your body moving in the morning. https://images.squarespace-cdn.com/content/v1/53c9403be4b0fa81a6956fe4/1478728441252-T4A92JX9AIFWH2W32WAU/Screen+Shot+2016-11-09+at+3.15.40+PM.png OLD WORK - RA Launch Tactics - INTERACTIVE TOUCHSCREEN (Copy) INTERACTIVE TOUCHSCREEN Create a disease education interactive bus shelter/transportation kiosk with a focus on how difficult mornings can be for someone with RA. http://www.oliviabrowne.com/old-work/ra-launch-y6h54 monthly 0.5 2026-10-13 https://images.squarespace-cdn.com/content/v1/53c9403be4b0fa81a6956fe4/1478726873778-NHUVD0JX0NKD23WXEM1J/08-05305-RSAR-CampDev_Final-SM_Page_07.jpg OLD WORK - RA Launch - "BRING ON THE DAY" Campaign Launch (Copy) "BRING ON THE DAY" Campaign Launch THE ASK Create a campaign that highlights the importance of morning, bringing to life the inner “take on the day” mentality. 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